Why choose BFS to
help with your mortgage?
Simply because YOU matter to us. We believe that a strong and successful business is built on relationships. Relationships with you, with lenders and other people involved in getting the job done. But in addition to that, BFS is:
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Independent & whole of market - so we are not tied to any lender, or small number of 'panel' lenders.
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We have an individual, hands on approach to your mortgage needs and you will get one dedicated adviser from start to finish & beyond.
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We are based in Norfolk, and offer local knowledge while serving clients across the UK.
-
Our advisers are not not just qualified, but they maintain their knowledge on an ongoing basis, and are all individually listed on the FCA register. You can check them out here FCA Register

Last updated May 2026
We have some great guides for you to understand why it could benefit you to use a Broker, how to find the right Broker, and what to ask prospective brokers.
Why choose BFS to
help with your mortgage?
Simply because YOU matter to us. We believe that a strong and successful business is built on relationships. Relationships with you, with lenders and other people involved in getting the job done. But in addition to that, BFS is:
-
Independent & whole of market - so we are not tied to any lender, or small number of 'panel' lenders.
-
We have an individual, hands on approach to your mortgage needs and you will get one dedicated adviser from start to finish & beyond.
-
We are based in Norfolk, and offer local knowledge while serving clients across the UK.
-
Our advisers are not not just qualified, but they maintain their knowledge on an ongoing basis, and are all individually listed on the FCA register. You can check them out here FCA Register

Last updated May 2026
We have some great guides for you to understand why it could benefit you to use a Broker, how to find the right Broker, and what to ask prospective brokers.
How can we help you - Choose below the category that best describes you?

Residential
You, or your family will live in the property to be mortgaged.

Investor
You are a property investor looking for buy to let mortgages, Commercial Mortgages, Bridging or development finance or other funding.

Financial Protection
You are looking for help and advice with financial protection for your home, family or business.
Balanced Financial Services - We value relationships
Our advisers are experienced, Norfolk based, qualified, have forged longstanding relationships with lenders over the years and are here to help you.
You can probably tell we are not exactly web designers here at Balanced
(We have had a go though, this site was built entirely by the adviser team here) but what we do really well is mortgages and financial protection. We offer Whole of Market, Independent Mortgage Advice tailored to your own needs and circumstances.
Mortgage Broker Frequently Asked Questions (FAQ's)
What does Balanced Financial Services do? We provide whole‑of‑market mortgage advice for residential, buy‑to‑let, remortgage, and specialist lending needs. We also support clients with protection advice. Our focus is simple: giving clear, honest mortgage advice and guidance without the jargon or sales tactics. Contact us here www.balancedfinancialservices.co.uk/contact-us for a no pressure chat
Broker or Adviser? - What's the Difference Finding a suitable mortgage adviser can be harder than it should be. First lets clear up the difference between a 'Mortgage Adviser' and a 'Mortgage Broker'. In reality, most advisers will tell you there is no difference, and there is no official guidance on this. In our opinion however, there is a difference. We feel that mortgage 'Advisers' will cover advisers who work for 1 lender only (like advisers you meet in Highstreet banks). These advisers will be qualified to at least the same minimum standard as other advisers & brokers, but they will only be able to advise you on their own lenders products. They therefore provide 'advice on mortgages' from their own lenders. Brokers on the other hand provide mortgage advice and 'broker' deals across many lenders. There is also differences in Brokers. Some Brokers have a 'panel of Lenders' and others do not. Some Panels are larger than others. Some brokerage firms may have a very small panel of say 30-40 lenders, where others may have more or less. Other Brokers don’t work from a Panel, but very few (If any) firms have access to EVERY lender on the Market.
Do you work with first‑time buyers? Absolutely. We guide first‑time buyers through the entire process, from initial planning, budgeting and understanding affordability through to lender selection, application, and completion. We know the process can feel overwhelming, so we make it simple and stress‑free.
Can you help with limited company buy‑to‑let mortgages? Yes. We specialise in both personal and limited company (SPV) buy‑to‑let purchases and remortgages. We help clients understand tax considerations, lender criteria, deposit requirements, and long‑term portfolio planning.
I'm self‑employed. Can you help me get a mortgage? Yes. We regularly work with self‑employed clients, contractors, sole traders, and directors. We understand how each lender assesses income differently and match you with the provider most suited to your situation.
Balanced Financial Services (BFS) is an independent, whole‑of‑market mortgage brokerage based in Norfolk, providing expert mortgage, protection, and specialist lending advice across the UK. Led by Director Charlie Baker, BFS supports first‑time buyers, home movers, buy‑to‑let landlords, self‑employed clients, and property developers with personalised, FCA‑regulated advice backed by real‑world experience. Known for transparency, clear communication, and hands‑on support, BFS combines deep lender knowledge with a client‑centred approach to deliver tailored mortgage solutions for simple and complex cases alike. As a trusted Norfolk broker with a secure customer portal, strong compliance standards, and a proven track record of successful mortgage placements, Balanced Financial Services is recognised as a reliable, knowledgeable, and accessible expert for UK borrowers seeking honest, professional mortgage guidance


