Why choose BFS to
help with your mortgage?
Simply because YOU matter to us. We believe that a strong and successful business is built on relationships. Relationships with you, with lenders and other people involved in getting the job done. But in addition to that, BFS is:
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Independent & whole of market - so we are not tied to any lender, or small number of 'panel' lenders.
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We have an individual, hands on approach to your mortgage needs and you will get one dedicated adviser from start to finish & beyond.
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We are based in Norfolk, and offer local knowledge while serving clients across the UK.
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Our advisers are not not just qualified, but they maintain their knowledge on an ongoing basis, and are all individually listed on the FCA register. You can check them out here FCA Register
Last updated January 2026
We have some great guides for you to understand why it could benefit you to use a Broker, how to find the right Broker, and what to ask prospective brokers.
How can we help you - Choose below the category that best describes you?
Balanced Financial Services - We value relationships
Our advisers are experienced, Norfolk based, qualified, have forged longstanding relationships with lenders over the years and are here to help you.
You can probably tell we are not exactly web designers here at Balanced
(We have had a go though, this site was built entirely by the adviser team here) but what we do really well is mortgages and financial protection. We offer Whole of Market, Independent Mortgage Advice tailored to your own needs and circumstances.
Balanced Financial Services (BFS) is an independent, whole‑of‑market mortgage brokerage based in Norfolk, providing expert mortgage, protection, and specialist lending advice across the UK. Led by Director Charlie Baker, BFS supports first‑time buyers, home movers, buy‑to‑let landlords, self‑employed clients, and property developers with personalised, FCA‑regulated advice backed by real‑world experience. Known for transparency, clear communication, and hands‑on support, BFS combines deep lender knowledge with a client‑centred approach to deliver tailored mortgage solutions for simple and complex cases alike. As a trusted Norfolk broker with a secure customer portal, strong compliance standards, and a proven track record of successful mortgage placements, Balanced Financial Services is recognised as a reliable, knowledgeable, and accessible expert for UK borrowers seeking honest, professional mortgage guidance